Core Identity / Design Capsule
Karmae
Karmae
A fragrance brand inspired by the cosmos.
A fragrance brand inspired by the cosmos.
01 / THE IDEA
Creating a celestial identity for a scent without boundaries.
Creating a celestial identity for a scent without boundaries.
Karmae is a gender-neutral fragrance brand inspired by the celestial and the unseen. The goal was to create a visual identity that felt elevated, mysterious, and modern while moving beyond traditional fragrance conventions.
The identity combines celestial-inspired imagery, refined typography, and a rich visual language across the bottle, packaging, and campaign materials to create a world that feels as distinctive as the scent itself.
Karmae is a gender-neutral fragrance brand inspired by the celestial and the unseen. The goal was to create a visual identity that felt elevated, mysterious, and modern while moving beyond traditional fragrance conventions.
The identity combines celestial-inspired imagery, refined typography, and a rich visual language across the bottle, packaging, and campaign materials to create a world that feels as distinctive as the scent itself.
02 / THE GALLERY
03 / THE RESULT
A refined fragrance identity that feels celestial without becoming overly literal. Deep midnight tones, soft silver details, atmospheric imagery, and the recurring perfume-bottle silhouette come together to create a visual world that feels mysterious, minimal, and quietly luxurious across the packaging and campaign materials.
A refined fragrance identity that feels celestial without becoming overly literal. Deep midnight tones, soft silver details, atmospheric imagery, and the recurring perfume-bottle silhouette come together to create a visual world that feels mysterious, minimal, and quietly luxurious across the packaging and campaign materials.
What I created:
Brand Identity
Art Direction
Typography
Color Palette
Packaging Design
Bottle Design
Poster Design
Campaign Materials
Brand Identity
Art Direction
Typography
Color Palette
Packaging Design
Bottle Design
Poster Design
Campaign Materials
Work with me!
Check out all of my packages below.
Core Identity
Full Build
Design Capsule
Website Design
Custom Projects
Work with me!
Check out all of my packages below.
