Core Identity / Design Capsule
Paloma
Paloma
A hotel and seaside club based in Positano, Italy
A hotel and seaside club based in Positano, Italy
01 / THE IDEA
Bringing all of the sun, sand, and sea to Paloma
Bringing all of the sun, sand, and sea to Paloma
The project brings a nostalgic postcard feel into a flexible brand world. Bright summer colors, expressive typography, and tactile print details create something that feels collected rather than constructed.
I focused on patterns and simple illustrations to bring this to life. Pieces like matchbooks, menus, room key cards, and keychains expand the brand world into fun pieces that make the brand memorable.
The project brings a nostalgic postcard feel into a flexible brand world. Bright summer colors, expressive typography, and tactile print details create something that feels collected rather than constructed.
I focused on patterns and simple illustrations to bring this to life. Pieces like matchbooks, menus, room key cards, and keychains expand the brand world into fun pieces that make the brand memorable.
02 / THE GALLERY
03 / THE RESULT
A warm, cohesive identity that captures the feeling of Paloma as a place to escape, unwind, and stay awhile. The visual system creates a distinct world for the resort while carrying a sense of ease and understated luxury across every guest touchpoint.
A warm, cohesive identity that captures the feeling of Paloma as a place to escape, unwind, and stay awhile. The visual system creates a distinct world for the resort while carrying a sense of ease and understated luxury across every guest touchpoint.
What I created:
Brand Identity
Logo System
Color Palette
Typography
Custom Illustrations
Room Key Cards
Social Assets
Menu Design
Brand Identity
Logo System
Color Palette
Typography
Custom Illustrations
Room Key Cards
Social Assets
Menu Design
Work with me!
Check out all of my packages below.
Core Identity
Full Build
Design Capsule
Website Design
Custom Projects
Work with me!
Check out all of my packages below.
