Core Identity / Design Capsule
Reformr
Reformr
A modern Pilates studio focused on mindful movement and strength.
A modern Pilates studio focused on mindful movement and strength.
01 / THE IDEA
Building an identity rooted in movement, balance, and intention.
Building an identity rooted in movement, balance, and intention.
Reformr is a modern Pilates studio designed around intentional movement, strength, and community.
The goal was to create a brand that felt grounded and approachable while still feeling elevated and contemporary. The identity combines earthy tones, clean typography, and subtle organic illustrations to create a visual language that feels calm, confident, and connected to the body.
Reformr is a modern Pilates studio designed around intentional movement, strength, and community.
The goal was to create a brand that felt grounded and approachable while still feeling elevated and contemporary. The identity combines earthy tones, clean typography, and subtle organic illustrations to create a visual language that feels calm, confident, and connected to the body.
02 / THE GALLERY
03 / THE RESULT
A warm and recognizable identity that brings together the physical and mindful sides of the Reformr experience. The visual system creates a cohesive foundation across the studio's communications while giving the brand a sense of calm, movement, and modernity.
A warm and recognizable identity that brings together the physical and mindful sides of the Reformr experience. The visual system creates a cohesive foundation across the studio's communications while giving the brand a sense of calm, movement, and modernity.
What I created:
Brand Identity
Logo Design
Typography
Color Palette
Custom Illustrations
Membership Cards
Loyalty Cards
Class Schedule
Marketing Materials
Brand Identity
Logo Design
Typography
Color Palette
Custom Illustrations
Membership Cards
Loyalty Cards
Class Schedule
Marketing Materials
Work with me!
Check out all of my packages below.
Core Identity
Full Build
Design Capsule
Website Design
Custom Projects
Work with me!
Check out all of my packages below.
